Filed under: Etc., Marketing/Advertising, Toys/Games
Hot Wheels throws Columbia for a loop - Click above for image gallery
Diecast cars are a fun distraction regardless of your age, in fact, we've got a few on our desk at this very moment. Hot Wheels may be the king of scale-car fun, but its marketing department likes to think big.
Recently, we saw how it turned a historic Australian building into a 3D racetrack. Now it's apparently focused its creative attention on Bogota, Colombia. Going low-tech this time, Hot Wheels has placed a giant 'loop' in the middle of an overpass.
It's certainly more eye-catching than a traditional billboard, and it still gets the message across that Hot Wheels are all about fun. Thanks for the tip, Andrew!
[Source: Paper-Plane.fr (translated)]
Hot Wheels gets playful with full-scale advertisements originally appeared on Autoblog on Wed, 06 Apr 2011 16:57:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
